THIS IS HOW WE HELPED
A/B Test Winner (Contrast Matters)
THIS IS HOW WE HELPED
A/B Test Winner (Contrast Matters)
An established creator running thumbnail tests to boost CTR on high-effort content.
Challenge
Despite solid edits and topics, click-through rate was flat. The thumbnails weren’t capturing scroll attention in fast feeds.
Solution
We designed 3 different variations with strong hooks, and one variant, featuring a red directional arrow - clearly outperformed the rest.
What We Did
Designed 3 thumbnails for A/B testing
Focused visual contrast on key objects
Delivered results + suggestions
Results
📈 Red arrow version won clearly
🔹 Boosted CTR
🔹 Proved visual hierarchy = results
Challenge
Despite solid edits and topics, click-through rate was flat. The thumbnails weren’t capturing scroll attention in fast feeds.
Solution
We designed 3 different variations with strong hooks, and one variant, featuring a red directional arrow - clearly outperformed the rest.
What We Did
Designed 3 thumbnails for A/B testing
Focused visual contrast on key objects
Delivered results + suggestions
Results
📈 Red arrow version won clearly
🔹 Boosted CTR
🔹 Proved visual hierarchy = results
An established creator running thumbnail tests to boost CTR on high-effort content.
Challenge
Despite solid edits and topics, click-through rate was flat. The thumbnails weren’t capturing scroll attention in fast feeds.
Solution
We designed 3 different variations with strong hooks, and one variant, featuring a red directional arrow - clearly outperformed the rest.
What We Did
Designed 3 thumbnails for A/B testing
Focused visual contrast on key objects
Delivered results + suggestions
Results
📈 Red arrow version won clearly
🔹 Boosted CTR
🔹 Proved visual hierarchy = results
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Other Case Studies
Check our other project case studies with detailed explanations